As I have never written a business plan before, I researched before writing one, in order to have all of the information that I needed to. I found several websites which have helped me to understand what a business plan needs, from direct.gov all the way to Barclay’s bank.
Here is my business plan:
The product is an online social networking campaign to encourage people to be creative and to make on a weekly basis, through prompts that will be placed up for people to follow once a week. The product will be hosted over several networking sites that will intertwine through links to one another, such as Twitter, Tumblr, Facebook and Youtube but will branch out into Instagram, Vine and Pinterest. These social networking sites also link together with the project through the use of hashtags and through the way it is designed to be spread across the internet and not confined to one space.
Within a year, this project will be up and running, with profiles on all social networks created and fully designed, with people already actively interacting. In three years, I would like for there to be a large, worldwide following of people who are actively taking part, with it spread out across the internet and to be viral. I hope that people will be creating separate profiles on these sites to showcase the work they have made for this, such as Tumblr pages. I also would like to have an app that will let people look through past prompts and to look at work that I’ve chosen to showcase. Also, I would like for people to interact with the app and perhaps upload their own work or update with what they’re doing through a connection to Twitter, where it will appear in #create52 hashtag. I would also like for the app to send out notifications such as the prompt of the week, to remind people to do that prompt after a few days and to let them know when time is almost up. In ten years time, it will be sectioned off into different creative practices and arts for people to pick and choose. For example, a writer will do a writer’s only 52 project. I would also like to have several people on board my team who specialise in different areas of arts and have featured famous artists who will create their own special prompts from time to time for the audience.
Aims and Mission
The aim of this product is to help those who do not have time to create fully fledged projects but still need a creative outlet, to help those who want to create more but are currently stuck for ideas and to help those who wish to ease into creation and are new to it. The overall mission, however, is for people to have fun and to find a creative outlet. I also want it to help influence people who are stuck for new ideas to see a prompt of mine and to run wild with it and to create their own fully fledged project from my influence.
Purpose and Reasons Behind Product
I created this product as I myself struggle to find time to do creative projects that I enjoy. I like to write but find that life gets in the way too much to be able to properly focus on it. I enjoy being able to have quick bursts of creation where I can do a quick short story or paint something or build something, but without having the dedication of making it the best thing I’ve ever created. It’s all about exploring your own skills, finding new skills and releasing the creative frustration that has built up! I also find myself lacking inspiration at times and like to seek out prompts or inspiration that can be used for me to create. I have spoken to many people who have the same problems as myself so I felt that this would be something really useful and beneficial to a lot of people. I also feel that with it being interactive between me and the audience, it allows them to connect with me on a personal level and I feel that that is very important.
Objectives and Business Goals
My business goal is to get this project and campaign to become viral and to be heavily interacted with. I want to be able to search and google for my project and to be able to find a lot of interaction from people across the world. It’s important for me to reach as many different people as possible from as many different countries and cultures as I feel that the different creations made across the world would be really interesting and rewarding. Whilst for now, I do not mind receiving no money from the project whilst it’s on a small scale, when it grows into a proper business, I would like to be able to earn money from creative sponsors, advertising revenue, donations, etc. so that I will be able to provide extra services for people and to improve the experience.
I’m going to build up my business by creating a buzz through the internet. I will garner attention and get as many people that I know involved as possible and to pass the message along. I will also create posters to put up in public places to garner interest so that I’m drawing people from the real world into the internet world, rather than just attracting those who are already online.
Unique Selling Point
There is no other online campaign like mine. There are other things available that encourages people to be creative, but what makes mine so different is that I’ve created a time frame for people to create in, rather than leaving it open. Also, it’s multi media, rather than projects that exist such as taking a photo every day or every week.
To start everything up, it will cost me approximately £4,000 for the website hosting and paying for web designers, as well as a domain name and copyrighting my property, such as the name, logo, etc. This budget will also go towards to creation of the app, as well as advertising my product on websites, paying for printing of posters and other resources.
Action Plan – Steps to Take Now
To finish creating profiles on several social networking websites and to begin spreading it upon the internet, as well as sorting out fundraising and finding some advertisers who I can promote on the websites in order to gain some revenue. I will also begin to create posters in order to spread the word for my product.