201mc // Sports Camera (6 days)

As I am a member of the university’s snow sports society, I know how to ski. A lot of members within the society own sports cameras, such as GoPros, in which they film themselves skiing. I have never used one before and was really eager to. After shopping around for a good price, I came across the Toshiba Camileo X-Sports camera, which had a lot of good reviews and was at a low price. I decided to buy this camera for skiing as I wanted to learn a new piece of equipment and was going to create a video for the society. I filmed a lot throughout the trip, whilst on skis and off skis, in order to get as much footage as I could. I’m really impressed with the results of it and have been busy editing in order to make the edit for the society.

I also wanted the sports camera as I am interested in travelling, so I wanted something small and compact, that could capture footage quickly but also make it look a bit different, via the wide lens effect. I used the camera once again in Moscow, to capture the city and to capture my experiences. As well as an individual edit for Moscow and for skiing, I would like to collect more footage as I travel so that I can make one big video showing me travelling the world, which I think would be a really interesting video.

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201mc // Moscow (8 Days)

IMG_0017In November, we were offered the opportunity to go to Moscow in Easter as a part of our professional experience. I immediately wanted to go as I thought it would be an amazing opportunity. Upon the build up to the trip, I researched about how Moscow has a very clear wealthy and poor divide, which is visually obvious. I was really eager to show this through photography, but was apprehensive, as I didn’t feel safe venturing into the suburbs of the city, especially as I may have had no one to go with me. This limited me a little but I still wanted to do this when I got to Moscow. As well as this, I am really interested in architectural photography, and I thought Moscow would be ideal for this.

IMG_0080Moscow was a very useful opportunity as it helped me to understand what it is like to go abroad to do media. Maybe it isn’t as extreme as some cases, such as going to work in a foreign country, but it felt like I was dipping my toe into the water nonetheless. The photographs I have taken in Moscow are vital as they are great additions to my photography portfolio and my Flickr page, as they stand out amongst the rest, as well as showing that I am passionate enough about my work to go abroad to do it.

I really loved my experiences out in Russia. It has really been a once-in-a-lifetime opportunity for me and I’m really proud of the photos that I left there with. Whilst I was there for 4 whole days, I have added four extra days on for the editing of my photos for the exhibition that is going to be held to showcase our work, as I took over 1,000 photos whilst in Moscow.

moscow russia

201mc // Aesthetica Film Festival (1 day)

3In November, I went on a class trip to the Aesthetic Short Film Festival in York. I have never been to a film festival before and it helped me to see how they work. I really enjoyed my time there and it has inspired me to submit my own work to festivals such as this one. It also helped me to learn about the requirements for submitting to film festivals, which is really useful knowledge.

201mc // Children’s Pantomime (10 Days)

1The majority of my work experience days were taken up by a children’s pantomime. I was asked to take photographs by the school’s teacher, as I was once a member of the school from when I was 10 up until 17, where I then took over the role of assistant teacher. Because of this, I already had a good relationship with my client. After having a meeting with her, she offered me the chance to make money from it, seeing as I previously took the job unpaid. I was given the chance to earn profits from photo CD sales, however, I would have to be in charge of it all myself.

It took a lot of work, from designing and printing the CD covers as well as cutting them and writing on the discs, to searching around for cheap but quality CDs and CD cases so that my profit margin would be larger. I also had to create an advertisement for myself to go onto the CD at the end and a ‘cover page’ to put at the front of the CD’s slideshow. This was a lot of effort due to the fact that I was aiming to be selling 50 Cds. It also took a lot of running around during the day as shows are very fast paced and hectic, especially with children involved.

2The day began with me going to take photos for the technical and dress rehearsal. I wasn’t planning on taking photos of the shows, only the rehearsal, however when I arrived, I found that the plans had changed and that there would no longer be a dress rehearsal. I found this to be a problem, as I didn’t want to be selling photos to the children’s parents of them just in normal clothes. Therefore I had to take photos of the rehearsal and the matinee show. During the rehearsal, I had to make sure that I didn’t distract any of the kids, as some were quite young, so I stayed a few rows back in the seats and used a 50mm lens as well as a telephoto lens. Due to the stopping and starting of tech rehearsals as the lighting and the sound is perfected, it was a lot less fast paced so it was easier to keep up.

Afterwards, I had to upload all of the photos whilst I was waiting for the first show. I set up a stall in the lobby with the CDs out and my laptop running a slideshow of earlier’s photos. I then took down names and information from every parent who wanted a photo CD. I then had to dash up to the balcony to take photos during the show, then dash back down for the interval. There was a lot of running about and it was stressful, however, because I’m used to this theatre environment, I was able to keep pace with it all. It was nice to sit down for some food afterwards!

I then ran the stall again during the second show, after I uploaded the photos from the matinee show and was given a free ticket to watch the evening show.

Overall, I made £120 profit from the sale of the CDs, which were priced at £5 each. Rather than just having the money itself, it felt good to also have the sense of pride and accomplishment that people were buying my work.

After this, the editing process was very long. As I had taken 400 photos, my client wanted all of them edited and watermarked, as well as the 150 that I had selected to be on each disc. I felt under a lot of pressure, seeing as people were paying for my photos, and I didn’t want to disappoint, so I spent a lot of time over Christmas editing all of the photos to the best of my ability. Although this was time consuming, I found the disc burning to be the longest part. My laptop didn’t like that so many photos were going onto so many discs and it sometimes took several hours just to burn one disc. I then had to label them all according with the parent’s names on them. Overall, the whole process took 10 days, from meeting my client to find out what exactly she wanted from me to meeting her again to give her the final CDs. This was my favourite opportunity from this module and it has made me see how much freelancing suits me.

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201mc // Business Cards and Online Presence (2 days)

As several days for my work experience, I worked on building my professional appearance and presence. How I present myself is very important in order to be professional.

At first, I created some business cards for myself as a freelancer. At the creative pie conference, other students I was working with had business cards in which they could give to people who asked for them. It was difficult when I didn’t have any, as I had to find something to write my details down upon.

I spent quite a long time designing my cards. I went through a lot of designs that I created, such as photos of my photography on them, etc. I was going to do these through Moo.com, however, I heard a lot of good feedback about vistaprint’s cards, if you upgraded to better card, which is what I done. When I changed the website in which I was working with, it gave me more freedom as Moo’s cards were very expensive, although the quality was high.

I decided to go for a minimalistic approach and to have a colour scheme. My favourite colour is purple, so I chose that colour, however, I also thought about the colours you see a lot and what colours I wanted to avoid. At the conference, one man we spoke to found that one boy’s business cards were better because they were white, which meant he could write my details onto his and he could write notes down about the boy, whilst another boy’s were black. Therefore I opted for a lot of white space, with the minimalistic look looking good. I also wanted to avoid blues as the colour blue is around us a lot nowadays. A lot of company logos are blue (e.g. Allianz, Boots, etc. ) with the major social networks being blue (Twitter, Facebook, Tumblr). I wanted a colour that would be different and would stand out but wouldn’t be too ‘in your face’.

I used logos and symbols in order to portray what I could do and could work for. I thought that this was nice as it didn’t overload the small space with loads of writing, about how I could scriptwrite, use Photoshop, use Premiere Pro, etc.. With the writing, I kept it simple with my details, with information on what I do brief and simple.

Here is the finished product. I’m very proud of my business cards, which I have been complimented on a lot!

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As well as this, I worked on my online presence. I created a Twitter for myself in order to promote myself and my work, where I’ve managed to gain a few followers.

201mc // Creative Enterprise’s CreativePIE Conference (3 days)

pieWhen I heard about the CreativePIE conference, I was eager to attend it, especially with it being so local. I thought that it would be interesting to attend, in order to hear more from people in the creative industry and to learn more about collaboration. However, when I found that they needed people to film the event, I signed up for that instead as I wanted to gain experience in filming live events.

On the first day, we held a formal meeting with our client in order to fully understand what he wanted from us. This was also a new experience for me, as I haven’t had meetings like this in a formal setting with someone who I’m going to work for in the media world. To seem, and feel, more professional, I dressed smartly in dark clothes and I wrote down notes on everything that he said and what he wanted us to do. After he left, we then held a meeting as a group, where we organized logistics, such as the equipment we would need, our schedule, when we needed to turn up, etc. etc. This made us a lot more prepared and helped to calm the nerves of those of us who hadn’t done something like this before.

meFor the job, we opted for Sony Z5s as well as Canon 60Ds. The Z5s were used to film the conference itself, as well as the Canons to be used to film for a short promotional video. First and foremost, our client wanted the promotional video to be our main focus, but wanted the conference’s keynotes to be filmed as an extra.

When I turned up for the job, I wore dark colours once again, with a black skirt and a black top. We also wore lanyards with our photos and roles on them, to appear more formal and to show to people attending the conference who we are and what we were doing.

It was a very interesting opportunity to be a part of this event. As it focused heavily on networking, it helped us to network too, as we garnered a lot of attention whilst working there. I spoke to many people who were interested in what myself and the other students were doing in our degree and who were interested in keeping contact in the future with their future projects.

Overall, it was a very interesting experience and a very interesting conference that I am interested attending again next year.

 

 

260MC // Reflection

From this module, I have learnt that when starting up something new, a ton of research is required for you to get it right. There are so many details and little things that you need to look into and learn about before starting. Although I am already used to research for films, photography, writing, etc., this is something very new to me and it has been an interesting journey.

I’m glad I have chosen this project because it is something I’m passionate about and that’s important when creating something. However, I personally feel like this module has been a nightmare of stressed out nights and worrying endlessly as to if what I was doing was right or where to go or what to write or what to do. A lot of the time, I felt as if I needed someone to come and push me in the right direction or to just start writing for me. I didn’t get to read much of the reading list as I didn’t know about it until half way through the module and I already had too much on my plate with this and short film to read them all. This has perhaps hindered my development and research but it’s too late to worry about.

What has been good overall is that I feel I have a pretty solid idea as to what I want and where I want this to go. I need to think further about all of my prompts before I go ahead with this as it would be awful to run out of them halfway through! I already have a ton in mind but I’m going to brainstorm further. What has also been good has been the wonderful feedback I have received from people who are willing and eager to get involved. I do really like my design of the website, the colours are fun and the design is different to those normally seen on social networking sites. I especially like the font due to the crafty feel that it adds. It reminds me of cut out letters, due to the missing counters in the letters.

What I could improve on next time is that I feel I need to research further. I feel like mine’s lacking a solid basis of research, although at the same time, I feel as if I have done a fair bit! It’s also lacking theory which I have struggled with including. Overall, I feel as if I have greatly let myself down this module. I could have included so much more and researched a lot further but problems in my personal life got in the way and I have never been very good at managing my time or being organised altogether. I think for very large projects like this, I need to make myself a schedule to stick to and goals to aim for on a weekly basis in order to get everything done and to achieve everything that I need to do. I’m disappointed but I do think that my project has potential if I put more time and dedication into it.

260MC // Business Plan

As I have never written a business plan before, I researched before writing one, in order to have all of the information that I needed to. I found several websites which have helped me to understand what a business plan needs, from direct.gov all the way to Barclay’s bank.

Here is my business plan:

The Product

Creation

The product is an online social networking campaign to encourage people to be creative and to make on a weekly basis, through prompts that will be placed up for people to follow once a week. The product will be hosted over several networking sites that will intertwine through links to one another, such as Twitter, Tumblr, Facebook and Youtube but will branch out into Instagram, Vine and Pinterest. These social networking sites also link together with the project through the use of hashtags and through the way it is designed to be spread across the internet and not confined to one space.

Vision

Within a year, this project will be up and running, with profiles on all social networks created and fully designed, with people already actively interacting. In three years, I would like for there to be a large, worldwide following of people who are actively taking part, with it spread out across the internet and to be viral. I hope that people will be creating separate profiles on these sites to showcase the work they have made for this, such as Tumblr pages. I also would like to have an app that will let people look through past prompts and to look at work that I’ve chosen to showcase. Also, I would like for people to interact with the app and perhaps upload their own work or update with what they’re doing through a connection to Twitter, where it will appear in #create52 hashtag. I would also like for the app to send out notifications such as the prompt of the week, to remind people to do that prompt after a few days and to let them know when time is almost up. In ten years time, it will be sectioned off into different creative practices and arts for people to pick and choose. For example, a writer will do a writer’s only 52 project. I would also like to have several people on board my team who specialise in different areas of arts and have featured famous artists who will create their own special prompts from time to time for the audience.

Aims and Mission

The aim of this product is to help those who do not have time to create fully fledged projects but still need a creative outlet, to help those who want to create more but are currently stuck for ideas and to help those who wish to ease into creation and are new to it. The overall mission, however, is for people to have fun and to find a creative outlet. I also want it to help influence people who are stuck for new ideas to see a prompt of mine and to run wild with it and to create their own fully fledged project from my influence.

Purpose and Reasons Behind Product

I created this product as I myself struggle to find time to do creative projects that I enjoy. I like to write but find that life gets in the way too much to be able to properly focus on it. I enjoy being able to have quick bursts of creation where I can do a quick short story or paint something or build something, but without having the dedication of making it the best thing I’ve ever created. It’s all about exploring your own skills, finding new skills and releasing the creative frustration that has built up! I also find myself lacking inspiration at times and like to seek out prompts or inspiration that can be used for me to create. I have spoken to many people who have the same problems as myself so I felt that this would be something really useful and beneficial to a lot of people. I also feel that with it being interactive between me and the audience, it allows them to connect with me on a personal level and I feel that that is very important.

Objectives and Business Goals

My business goal is to get this project and campaign to become viral and to be heavily interacted with. I want to be able to search and google for my project and to be able to find a lot of interaction from people across the world. It’s important for me to reach as many different people as possible from as many different countries and cultures as I feel that the different creations made across the world would be really interesting and rewarding. Whilst for now, I do not mind receiving no money from the project whilst it’s on a small scale, when it grows into a proper business, I would like to be able to earn money from creative sponsors, advertising revenue, donations, etc. so that I will be able to provide extra services for people and to improve the experience.

Business Strategies

I’m going to build up my business by creating a buzz through the internet. I will garner attention and get as many people that I know involved as possible and to pass the message along. I will also create posters to put up in public places to garner interest so that I’m drawing people from the real world into the internet world, rather than just attracting those who are already online.

Unique Selling Point

There is no other online campaign like mine. There are other things available that encourages people to be creative, but what makes mine so different is that I’ve created a time frame for people to create in, rather than leaving it open. Also, it’s multi media, rather than projects that exist such as taking a photo every day or every week.

Costs

To start everything up, it will cost me approximately £4,000 for the website hosting and paying for web designers, as well as a domain name and copyrighting my property, such as the name, logo, etc. This budget will also go towards to creation of the app, as well as advertising my product on websites, paying for printing of posters and other resources.

Action Plan – Steps to Take Now

To finish creating profiles on several social networking websites and to begin spreading it upon the internet, as well as sorting out fundraising and finding some advertisers who I can promote on the websites in order to gain some revenue. I will also begin to create posters in order to spread the word for my product.

260MC // Demonstrator

This is the Twitter page that I have created in order to get my prompts out to people and to share other people’s creations. This and the Tumblr will be the two main components, as Tumblr is great at showcasing work, however, Twitter is great at sending a notification out to every and their phones, computers, tablets, etc. so that they can get the latest prompts.

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Here is the link to the Twitter: http://www.twitter.com/create_fiftytwo

I would very much like to start this project up properly as I feel like it will be very rewarding to see other people creating from my prompts. Not only this, but I would like to take part in my own prompts because I would love to show others what I have created myself and to get involved personally.